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Rosie Thomas BSc DipDigM

10 Things We've Learnt in 10 Years of Business

Astutis is celebrating 10 years of providing world-class health and safety services around the globe. We’ve come a long way since creating courses in our tiny office. Times have changed, and so have we! Here are a few of the lessons we’ve learned along the way.

March 2021

Astutis is celebrating 10 years of providing world-class health and safety services around the globe. We’ve come a long way since creating courses in our tiny office. Times have changed, and so have we! Here are a few of the lessons we’ve learned along the way:

1. Always put the customer first.

It may not always be easy, but you have to put them at the centre of everything you do. It’s important that everyone enjoys their experience with us, so we’ve learnt to approach things with creativity, innovation and a personal touch. Always listen to their feedback, too. They know best.

2. Give back to your community.

Remember that businesses are made of people, and those people have relationships and ties to the communities they live in. As a business, you have an obligation to look after the people and environment around you. So be generous, friendly and responsible.

See how we help the environment here.

3. HSE training doesn't have to be boring. 

In fact, we think it should be a fully engaging, immersive and enjoyable learning experience. When you’re teaching people how to prevent life-changing injuries then you have to pull out all the stops. We love challenging peoples perception of the industry by taking “tick-box exercises” and turning it into something truly exciting.


4. Employ the right people and treat them like family. 

Your business is more than one person. Invest in the best talent who share the same values, work-ethic, and will give your customers the service they deserve. Create an environment that brings out the best in people and allows collaboration, then reward their ideas, creativity and passion.

Meet the incredible Astutis team here

5. Name your company something meaningful.

One of our most asked questions is how to pronounce our name. It’s actually a Portmanteau pronounced “Astute-tis”, not “Astut-tis”:

   astute: knowledgeable, observant, perceptive, quick-witted, ready, resourceful strategic, tactical, wise . . .
   tutis (latin): protected, safe, secure . . .
   astute + tutis: Astutis

6. Create products that add value.

Always put the needs of your customer first and think of ways you can evolve your products to make a real impact on their lives. If you're going to create multiple products, make sure they compliment each other to provide a holistic solution and leave no stone unturned.

Take a look at our full suite of online courses. 

7. Relationships are complicated. 

They need constant communication and commitment. In a world where time is of the essence, always make time to reach out and speak to your customers and colleagues. At Astutis, what we offer isn’t purely transactional. We strive to build meaningful relationships, encourage long-term engagement, and make a tangible difference to the lives and careers of our learners. 

8. Embrace change. 

The workplace is always changing, and that’s super exciting! New technology and industry developments bring new challenges, so it’s important to remain agile. We welcome change with open arms and enjoy the challenge of being ahead of the curve. We don’t only adapt to company and candidate needs, but with the ever-evolving world around us.

9. Work for others, not for you.

Always go the extra mile and hold yourself to a high level of excellence in all that you do. We know how much it means to our clients to feel informed and empowered. Working with individuals and organisations internationally sharpens our ability to adapt, enables us to help more people. The more we put in, the more others can benefit from what we do.

10. Launching new products doesn’t always work out.

But that’s ok. We’re proud of our entrepreneurial spirit and we’ve learnt to accept that our failures make us stronger. We’re still going to explore new ideas and venture into unknown territory because that’s what excites us.

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We're always there for our customers. 98% of our learners rated their overall experience as good or outstanding. We will always pride ourselves on our customer service. But don’t take our word for it, here is what our customers have to say
  • "Excellent service and a great learning experience. The course content was clear and well-structured, and the support provided throughout the learning journey was very helpful. I would highly recommend Astutis."

    Ghadeer
    13.08.2026
  • "The course was well-structured, informative, and easy to follow. I found the content very useful and relevant to my professional development."

    Ghadeer
    13.08.2026
  • "Very good service the tutor was very good."

    06.08.2026
  • "Very good"

    06.08.2026
  • "Very good, helpful tutors that would go over any points that I was unsure of. Tutors had a deep under standing of the course they where presenting."

    31.07.2026
  • "Ideal pace for my learning needs."

    31.07.2026
  • "Very helpful and responsive, Highly recommend in terms of online learning and courses."

    Grace
    21.07.2026
  • "It additional knowledge for me cos I’m working in construction industry."

    Grace
    21.07.2026
  • "The service was excellent. The training was well organised, easy to follow, and the staff were helpful and professional."

    Nurein
    29.06.2026
  • "The content was relevant, and the instructor explained the topics clearly."

    Nurein
    29.06.2026