Astutis Launches Sustainability Feature to Turn Customer Feedback into Forests

Astutis is excited to be using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.   

As one of the leading IEMA training providers in the UK, we have always held ambitions to help the planet in any way we can. It’s for this reason we are beyond delighted to announce the launch of Feefo’s new sustainability feature, Treefo. We have been using Feefo for our customer reviews for nearly seven years, and we have achieved our Feefo Platinum status for the last two years. In that time, they have gone from strength to strength, and they are now offering customers an environmentally friendly thank you for every review they share.

What is Treefo?

For each review we collect, Feefo will fund tree planting projects on your behalf. This is in partnership with Ecologi, a reputable climate solutions specialist for tree-planting projects. In turn, Ecologi works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of fully growing into trees. 

69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022), and Feefo wanted to offer something that would have a positive impact on the planet and boost support for their business from like-minded customers. Customers are choosing to be much more conscious shoppers, only buying from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022).

Ruth Williams, Marketing Director at Astutis has this to say:

“We are so thrilled with Feefo’s initiative to fund tree-planting projects. Being a provider of environmental training, we know that consumers care about the planet, and we do, too. This initiative aligns with our dedication to improving sustainability in the workplace and allows our customers to also make a positive impact on the environment when they leave us a review.”

Feefo is also excited to offer customers a planet-loving thank you for every review they share. Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: 

“This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Our library of IEMA courses offers learners ways to increase sustainability outcomes in their organisation. If you're interested in implementing initiatives to promote sustainability in your own workplace, we strongly recommend you view our course guides on each product page to find the best course for you.

About Feefo 

Feefo is a leading global customer reviews and insights platform. They’re on a mission to empower businesses s to understand how their customers experience their products or services.    

The Feefo suite of software, combined with technical solutions, enables its clients to gain a deeper understanding of customer sentiment, behaviour, and intent, empowering them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews.